Gilbert Hill, is the founder of Optanon and Business Director at One Trust Technology. Gilbert will be speaking at the GDPR Conference Europe in April and will be discussing the Key Concepts of GDPR and the important of web compliance.
Cookies and the Law
The relationship between cookies and compliance began around about 5 years ago, with the advent of the original EU cookie law. Generally, most people understand cookies as small snippets of code which make the web work in terms of personalisation. However, cookie laws have become a stimulus for many others to learn more about how cookies are used to build up profiles and track web users. This started a wave of regulation and awareness, which is growing and is only moving in one direction, towards the greater oversight of digital marketing. This is great news for if you are a responsible company.
General Data Protection Regulation (GDPR)
You can view EU cookie laws as a dress rehearsal for getting serious about web compliance. Therefore, the fact that GDPR is both pan European and unified means that it is the real deal. GDPR is complex in its nature, precisely because it is the closest thing we have at the moment to a framework for the ethical capture, management and use of personal data for digital marketing. In addition, the penalties are very high, both in terms of financial and brand for not following the legislation.
In 2017, with the advent of new pieces of legislation, such as the E-privacy regulation, we are seeing law makers hone in on web compliance. Subsequently, if you’ve got a website and you are displaying a cookie banner and you’ve done audits and you have a privacy notice, then that’s a great first step. Nevertheless, it should only be seen as the first step in the implementation of an ongoing programme of web compliance of GDPR.
GDPR Summit London will be taking place on 30th January 2018 and will help businesses to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond.
The GDPR Summit London has been specifically designed for business generalists rather than data protection or privacy specialists and will provide delegates with a comprehensive picture of the new regulations and a practical understanding of the implications and legal requirements needed for compliance.
Further information and conference details are available at www.gdprsummit.london