Copy & TV frame

Award-winning behaviour-shaping communications & training People don’t always do what they say they will. In fact, they often don’t even do what they think they will. Why? Because people aren’t always rational when they make decisions; instinct, emotions and biases get in the way.

Behavioural science is the understanding of what makes people tick.Copy & TV help their clients to apply it and the power of nudge theory to create engaging, informative, effective communications programmes that trigger positive decisions and meaningful behavioural change.

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