The UK’s Foremost Food Brand Expert & Mentor
Eddie’s career spans 49 years in food and drink branding, innovation and marketing and he has an enviable brand experience portfolio which spans from the multiple-retailers (Tesco, Waitrose, M&S, Co-op), through major food manufacturers (Premier Foods, ABF) to entrepreneurial start-ups and emerging brands with whom Eddie has a great empathy as he is passionate about making new brands become success stories.
Indeed, he has three millionaire success stories to his name and has five, early-stage brands of his own, including Street Food Box (https://www.streetfoodbox.world).
He has given presentations on ‘Grey Consumers’ at Leatherhead, ‘The last 3 feet’ at the FDIN, ‘Reduce, Re-use & Recycle’ in Dublin, Branding for Export’ at EEDA, ‘21st Century Brands’ at The Marketing Forum as well as various presentations on strategy, trends and brand creation.
More recently he has presented seminars in relation to sustainable packaging practices and the urgent need for change.
Eddie is also a regular presenter at the Bread & Jam Festival, a member of the FD Reviews team,
a Food Hub Expert and in addition, a Virgin Start-up and Enterprise nation mentor.
He has also contributed to numerous magazine and newspaper articles and also appeared on television and radio where he has provided expert comment.