By Claire West

www.sport.co.uk sells for £135,000

The domain name Britain.co.uk was one of a number of showcase domain names for sale at the Internet World show in Earls Court this week. Over 2,000 generic, descriptive domain names were available at the show, including Maps.co.uk, Mum.co.uk, Dad.co.uk, SearchEngine.co.uk and TechnicalSupport.co.uk.

“The market for top .co.uk domain names has never been stronger,”
says Edwin Hayward of MemorableDomains.co.uk, the trader offering the domains for sale.

January, for example, saw the sale of Sport.co.uk for £135,000 while Cruises.co.uk set a new record for publicly reported .co.uk sales when it sold for £560,000 in February.

Hayward says that savvy companies now recognize that a strong, descriptive domain name is both a long-term asset and a real competitive advantage that differentiates them from competitors.

“A generic domain name is an investment that can bring more online visits, leads and sales by driving recognition and recall of a company’s web address, building credibility and market presence, improving website usability and lifting the results of search promotions.”

Some of the largest sales in the secondary domain market include Vodka.com at 3,000,000 USD, Earth.com at 800,000 USD, Blue.com and LI.com, each at 500,000 USD.

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