By Claire West sells for £135,000

The domain name was one of a number of showcase domain names for sale at the Internet World show in Earls Court this week. Over 2,000 generic, descriptive domain names were available at the show, including,,, and

“The market for top domain names has never been stronger,”
says Edwin Hayward of, the trader offering the domains for sale.

January, for example, saw the sale of for £135,000 while set a new record for publicly reported sales when it sold for £560,000 in February.

Hayward says that savvy companies now recognize that a strong, descriptive domain name is both a long-term asset and a real competitive advantage that differentiates them from competitors.

“A generic domain name is an investment that can bring more online visits, leads and sales by driving recognition and recall of a company’s web address, building credibility and market presence, improving website usability and lifting the results of search promotions.”

Some of the largest sales in the secondary domain market include at 3,000,000 USD, at 800,000 USD, and, each at 500,000 USD.

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