In this first Lightbulb Session, Great British Entrepreneur Awards founder, Francesca James, spoke to the UK’s leading expert in successful podcasts, James Burtt.

James has worked with 100+ clients to plan, produce, launch, grow and monetise podcasts. He is a brand performance expert, podcast and media coach, and has personally created 3 iTunes Top 50 Podcasts.

James outlined some top tips and advice on how you can start your own podcast – how to plan, record and launch.

With his expertise, James identified common mistakes to avoid, shared top tips on what he has learnt with running successful podcasts, and look at what tools and equipment are best for you to use.

This session is for you if you are looking to create expert positioning in the marketplace, be recognised as a thought-leader in your space or to use your brand to generate revenue.

Starting a podcast will generate leads, create global attention, monetise your content, pull business opportunities to you and turn fans and followers into paying clients.

Check out the schedule to find out about more upcoming Lightbulb Sessions.

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