All Digital, Strategy & Creativity articles
-
RoundtableHas Covid prompted new thinking for omnichannel sales in Food and Drink?
In the most recent roundtable, hosted by the Great British Entrepreneur Awards and haysmacintyre, early adopters, pandemic pivoters and omnichannel experts get together to discuss the impact of COVID-19 on businesses and their approach to an omnichannel strategy as a whole.
-
Video
How to build relationships with the media
In this session, we sit down with award-winning entrepreneur, publicity coach and personal brand strategist, Tru Powell.
-
Video
The importance of storytelling in business
In this session, GBEA founder Francesca James will sit down with founder and CEO of StoryTerrace, Rutger Bruining to talk through the importance of storytelling for your business and interpreting this through press, marketing, sales and advertising.
-
News
#nofilter is NOT enough: Consumers demand influencer transparency
As consumers clamour for authentic content, the ‘Everyday Influencer’ reigns supreme. What does this means for businesses relying on influencer marketing?
-
Video
A London-based agency is building a digital home for global influencers
Don’t be fooled by cringe posts about #entitledinfluencers begging for freebies in exchange for ‘promos’. Influencers are actually not getting the recognition they deserve. Morteza Maleki Raee, CEO of the House of Influence (HOI) explains.
-
Video
FBT Career Conversations: Marketing 101
What does it take to be a marketer? What does the job actually entail and do you need a degree? We speak to Ritchie Mehta, founder of the School of Marketing to cut through the noise.
-
News
Can you survive Amazon's biggest Achilles' Heel? How fake online reviews can decimate online brands
Huge brands like Amazon aren’t the only ones struggling to weed out fake reiews. 4 in 10 UK businesses are being slated by online reviews to the point where it’s damaging their reputation and customer reach.
-
Feature
Are you faking personalised products?
Retailers beware! Your personalised shopping experience may not be as inclusive as you think. Here are some tips on how you can optimise your shopping experience.
-
Feature
The effectiveness of the ad economy post-Covid
Like many industries and most aspects of life, the Covid-19 pandemic has had a dramatic impact. And the advertising industry is no different.
-
News
As Poundland kicks off home delivery trials, how long can Primark hold out?
The discount retailer Poundland is trialling online sales. That leaves only a few High Street chains, such as Primark, holding out against the move online. It won’t be long before every UK store joins the e-commerce revolution, says ParcelHero.
-
News
Lockdown vs lockdown: Industry experts predict a UK retail renaissance
Online sales rocketed 62% this March over lockdown March 2020. What does this mean for UK independent retailers?
-
Feature
Is GDPR a casualty of Covid-19?
With the news that every customer must sign in when pubs reopen, the concern for data privacy while maintaining Covid safety guidelines is apparent, says Dan Harding, CEO, Sign In App.
-
Video
Building a global brand in a Brexit world
In this free session, the Great British Entrepreneur Awards speaks with UK London Export Champion and founder of Dr.PAWPAW, Johnny Paterson to discuss how to grow your business around the world.
-
Feature
Can struggling High Street retailers survive with online?
Although the steady growth of e-commerce sales in the UK since the mid-2000s has had a dramatic impact on High Street retailers, the Covid-19 pandemic and subsequent lockdowns have only accelerated the issue.
-
Video
The power of storytelling through video
In this free session, Great British Entrepreneur Awards founder, Francesca James, sist down with founder of Sprat and ShoutOut, Dan Gable, to discuss the power of video marketing and storytelling.
-
Feature
How much should a small business be spending on Google ads?
In this free session, James Oakley, recognised as one of the world’s leading mobile marketers, identified how much small businesses should be spending on Google Ads.
-
Event
How to use Influencers to grow your business
In this free session, Great British Entrepreneur Awards head of content Jonathan Davies sat down with founder of Influencer, Ben Jeffries and influencer marketing manager of Shreddy, Laurr Lethbridge-Hall.
-
Video
Building a brand: Narrative to visualisation
In this free session, Great British Entrepreneur Awards head of content Jonathan Davies spoke with Faraz Aghaei, co-founder and creative director of The Clerkenwell Brothers to discuss why branding is so important.
-
Feature
Short video is ‘charging a revolution’ in brand advertising
The short video which is often produced using a smartphone and TikTok for a low budget is transforming traditional advertising and PR, suggest media experts who recently participated in an online roundtable. But traditional advertising is not dead.
-
Opinion
Connect your acquisition & advocacy tools to increase customer lifetime value post-Covid
This article was originally published on the Mention Me's website. Despite acquiring significantly more customers during lockdown, many businesses are now struggling to encourage shoppers to return. Mention Me 's webinar takes place on Friday 14th August 2020 at 11:00am (BST) and explores how to overcome this challenge and ...
