All Digital, Strategy & Creativity articles
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News#nofilter is NOT enough: Consumers demand influencer transparency
As consumers clamour for authentic content, the ‘Everyday Influencer’ reigns supreme. What does this means for businesses relying on influencer marketing?
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Video
A London-based agency is building a digital home for global influencers
Don’t be fooled by cringe posts about #entitledinfluencers begging for freebies in exchange for ‘promos’. Influencers are actually not getting the recognition they deserve. Morteza Maleki Raee, CEO of the House of Influence (HOI) explains.
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Video
FBT Career Conversations: Marketing 101
What does it take to be a marketer? What does the job actually entail and do you need a degree? We speak to Ritchie Mehta, founder of the School of Marketing to cut through the noise.
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News
Can you survive Amazon's biggest Achilles' Heel? How fake online reviews can decimate online brands
Huge brands like Amazon aren’t the only ones struggling to weed out fake reiews. 4 in 10 UK businesses are being slated by online reviews to the point where it’s damaging their reputation and customer reach.
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Feature
Are you faking personalised products?
Retailers beware! Your personalised shopping experience may not be as inclusive as you think. Here are some tips on how you can optimise your shopping experience.
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News
Strong April store sales hit e-commerce hard
The reopening of non-essential stores in April saw high street sales land a heavy blow to online shopping. April’s ONS retail figures show store sales bouncing back from the ropes, but the momentum is still with e-commerce, according to business experts.
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Feature
The effectiveness of the ad economy post-Covid
Like many industries and most aspects of life, the Covid-19 pandemic has had a dramatic impact. And the advertising industry is no different.
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News
As Poundland kicks off home delivery trials, how long can Primark hold out?
The discount retailer Poundland is trialling online sales. That leaves only a few High Street chains, such as Primark, holding out against the move online. It won’t be long before every UK store joins the e-commerce revolution, says ParcelHero.
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News
Lockdown vs lockdown: Industry experts predict a UK retail renaissance
Online sales rocketed 62% this March over lockdown March 2020. What does this mean for UK independent retailers?
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Feature
Is GDPR a casualty of Covid-19?
With the news that every customer must sign in when pubs reopen, the concern for data privacy while maintaining Covid safety guidelines is apparent, says Dan Harding, CEO, Sign In App.
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Feature
The road to recovery puts customer experience in focus. Here’s how
The global pandemic has changed the way we live, work and do business. Ross Daniels, CMO at Calabrio believes now is the time for organisations to plan their pandemic escape route by ramping up customer experience (CX). Here, he kickstarts the road to recovery with three tips on how to turn your agents into brand ambassadors.
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Feature
Amazon’s cornering the UK supermarket sector. What does this mean?
Free next day delivery for everyday, household essentials will totally change consumer buying patterns, says Russell Loarridge, Director UK, ReachFive, leading to a reinvigorated high street but creating a pretty bleak future for Tesco, Sainsbury’s, Asda and the rest.
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Video
Building a global brand in a Brexit world
In this free session, the Great British Entrepreneur Awards speaks with UK London Export Champion and founder of Dr.PAWPAW, Johnny Paterson to discuss how to grow your business around the world.
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Feature
Can struggling High Street retailers survive with online?
Although the steady growth of e-commerce sales in the UK since the mid-2000s has had a dramatic impact on High Street retailers, the Covid-19 pandemic and subsequent lockdowns have only accelerated the issue.
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Video
The power of storytelling through video
In this free session, Great British Entrepreneur Awards founder, Francesca James, sist down with founder of Sprat and ShoutOut, Dan Gable, to discuss the power of video marketing and storytelling.
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Video
Building a thriving community for business success
In this session, the Great British Entrepreneur Awards speaks with previous winners Ruari Fairbairns of One Year No Beer and Hannah and Sophie Pycroft of Spectrum Collections.
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Feature
How much should a small business be spending on Google ads?
In this free session, James Oakley, recognised as one of the world’s leading mobile marketers, identified how much small businesses should be spending on Google Ads.
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Event
How to use Influencers to grow your business
In this free session, Great British Entrepreneur Awards head of content Jonathan Davies sat down with founder of Influencer, Ben Jeffries and influencer marketing manager of Shreddy, Laurr Lethbridge-Hall.
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Video
Building a brand: Narrative to visualisation
In this free session, Great British Entrepreneur Awards head of content Jonathan Davies spoke with Faraz Aghaei, co-founder and creative director of The Clerkenwell Brothers to discuss why branding is so important.
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Video
Do you want to start a podcast?
In this first Lightbulb Session, Great British Entrepreneur Awards founder, Francesca James, spoke to the UK’s leading expert in successful podcasts, James Burtt.
