Spectrum

Digital strategy and brand communication, how to ensure these are empathetic and of the moment, whilst also still encouraging consumers to shop, With Hannah & Sophie Pycroft

Join the founders of Spectrum Collections, the ‘world’s most Instagrammable make-up brushes’, Hannah & Sophie Pycroft as they discuss how to ensure that digital strategy and brand communication are empathetic and of the moment, whilst also still encouraging consumers to shop.

For some, social media is an essential marketing tool. For others, it’s the main focus of their business. Hannah & Sophie have built a cult following on social media with 350K followers on Instagram alone, and created the illusion that Spectrum Collections was an international brand even when they were packing orders in the garage.

This session will be focused around gaining digital momentum and getting to know your audience during COVID-19.

To view the full webinar, please click here.

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