The new setting will allow users to clear their history, prevent any future activity from being tracked, and selectively stop specific websites from sending users browsing activity to Facebook. The feature simply removes the connection between the data and a user’s personal information on Facebook.
It is important to note that Facebook will not be deleting any data but will still be collecting it, however it will remain anonymised.
In a demo video, David Baser, the director of product management leading Facebook’s privacy and data use team, demonstrated to TechCrunch, how through the new feature a user could see a list of everyone sending data to Facebook and learn what data is being shared by clicking specific websites or apps.
Following the Cambridge Analytica scandal and other issues surrounding data sharing, Facebook has since launched numerous transparency tools relating to advertising and content, including features called “why am I seeing this post?”.
Although the new tool will impact Facebook’s business, it will allow users to have more control over their data.
“Many apps and websites are free because they’re supported by online advertising. And to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their websites with ad platforms and other services,” Facebook said.
“This is how much of the internet works, but given that the average person with a smartphone has more than 80 apps and uses about 40 of them every month, it can be really difficult for people to keep track of who has information about them and what it’s used for.
“To help shed more light on these practices that are common yet not always well understood, today we’re introducing a new way to view and control your off-Facebook activity.”
The Off-Facebook activity will start rolling out in Ireland, South Korea and Spain before expanding globally.
Article originally published on PrivSec:Report
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