As many as two-thirds (66%) of marketing and advertising companies have admitted they are unaware of the new General Data Protection Regulation (GDPR), which comes into force on 25 May 2018, according to a YouGov survey commissioned by national law firm Irwin Mitchell.

GDPR represents the biggest change in 25 years to how businesses process personal information and it replaces existing data protection laws.

Under the new rules, the maximum fine for certain data breaches in the UK will rise from £500,000 to €20million or 4% of global turnover, whichever is larger.

GDPR Summit London is taking place on January 30th. The event is a one-day deep-dive event that will explore the effects of the General Data Protection Regulation on business critical processes.