A pitch deck is the first tool of communication and the perfect introduction for businesses approaching potential investors - whether it’s in person or via email. It acts as a sales pitch for your business that can be distributed to anyone, allowing people to understand your business idea, discover the business’s character, and understand its full potential - allowing them to decide whether or not they want to invest.

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Investors are inundated with pitch decks from businesses looking to get investment, so it is crucial you make a pitch deck that stands out from the crowd and gets your point across quickly, and efficiently. 

When making your deck, remember your goal is to spark interest in your company. You want investors to ask for more after they see your pitch and not just show you to the door.

So, while a solid pitch deck is critical to raising money, the key goal of the deck is to get to the next step - another meeting and a request for more information. Once you have someone in this position it is then far easier to sell yourself and your business. 

So, how can you make a pitch deck that makes you stand out? 

Canva is the perfect tool for putting together your pitch deck, it allows you to be creative, using brand colours and images, it has 100s of different formats, and can be sent to anyone. 

Here’s what you need to include: 

  • Vision and value proposition

  • The problem

  • Target market and opportunity

  • The solution

  • Revenue model or business model

  • Traction and validation/roadmap

  • Marketing and sales strategy

  • Financials

  • Competition

  • Use of investment funds

Check out some amazing pitch decks here that were created on Canva - and have a go at making your own here.

You can also learn more about the importance of a pitch deck and what you need to include in yours here.

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