spiritofentrepreneurial
Creating a culture of co-creation means win-win solutions, says  John Reynard, author of ‘The Spiritual Route to Entrepreneurial Success’.


By creating a culture of co-creation, people join together to produce a mutually valued outcome. It’s the cultivation of win-win solutions where efficiency, profitability and staff fulfillment march hand-in-hand.

However, co-creation also requires trust. If the level of trust is low, misunderstandings occur, fear, short-sightedness and selfishness take the place of reason and poor decisions get made.

So how can we overcome this and create a positive culture? Here are a few things I have experienced in the workplace:

  1. Resist Blaming Outer Circumstances

Blaming outside circumstances such as a recession, government policy or even canceled orders actually disempowers ourselves. We give away our potential to adapt and close ourselves off from seeing new opportunities. In every recession, there are companies that reinvent themselves and this resurgence is down to them not being entrenched in negative thinking.

Ask yourself: ‘With regard to (name the challenge) what do I need to learn from this situation?’

  1. Resist Judgement and Criticism of Others

Blaming other people is a result of ‘projection’. We all do it and it has the same effect as blaming outer circumstances, we disempower ourselves.

‘Projection’ is the term used by psychologists to describe the process by which people hide aspects of themselves they do not want to acknowledge, instead, attributing them to others. Rather than face what we perceive to be our negative traits, we blame them on others.

Ask yourself: ‘What is (name the person) reminding me of that is actually an aspect of  my own personality that I do not like?’

  1. Practice ‘Pacing’

Pacing is when we acknowledge what the other person is saying by repeating back to them what we have heard them say. It demands attentive listening. For example:

Joe – I’d really like to understand what you are saying. Can I repeat back what I think  you are saying and you can tell me whether or not I have got it right, and if not where I’m going wrong.

Pacing calms situations down, brings deeper understanding and creates trust. It is a listening exercise – you are not agreeing to whatever the other is saying, but you are seeking a deeper understanding.

  1. Nurture Intuition 

The universe is constantly trying to help us free us from our negative ego and it speaks to us through our intuition. Unfortunately, pressures at work, being hunched over a computer all day, not taking proper breaks and stress generally dumb our intuition.

When we consciously decide to recognise our intuition, it willingly and increasingly communicates to us; by allowing it space and giving it focus, we strengthen it. We nurture our intuition by regularly absorbing ourselves in activities that take us completely away from our routine thinking, out of our heads, and into our bodies.

  1. Ask Specific Questions of Our Higher Self

Our Higher Self, that part of us that is pure and represents the truth of who we really are, wants to lead us to places beyond our limited imagination. It seeks win-win solutions. Although it is expressed spontaneously through intuition, it can also be consulted pro-actively.

Take a couple of deep breaths, close your eyes, and step back from any immediate emotional ties to the issue. Then pose the question.  The right answer will always carry more vitality and enthusiasm and the first answer is usually the best one. Anything that comes later risks being influenced by our customary limiting beliefs.

By John Reynard, Business Counsellor and Author of ‘The Spiritual Route to Entrepreneurial Success’. spiritedentrepreneur.com.

John started a restaurant with no previous catering experience, sold it as an ongoing concern and built a specialist market research company which became one of the fastest growing and most profitable in Europe. He seeks to balance spirituality with practicality. Whilst the practice of spiritual principles opens the mind to creativity and new ways of solving problems, it needs to be balanced with savvy and common sense; naivety serves no one.