In this free session, Great British Entrepreneur Awards head of content Jonathan Davies spoke with Faraz Aghaei, co-founder and creative director of The Clerkenwell Brothers to discuss why branding is so important.

This session offered top tips on building a brand narrative, how to set a brilliant brief when developing a brand and looked into the journey from brand narrative to visualisation.

Faraz identified what makes a good brand ID and what doesn’t, how you can develop a brand world beyond a corporate ID and what your next steps need to be once the brand is complete.

Check out the full schedule to find out about upcoming Lightbulb Sessions.

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