By Daniel Hunter
BT Sport has won the live broadcast rights to the 2017-18 Ashes cricket series as part of a five-year deal worth £350 million.
The five-year deal with Cricket Australia will see BT Sport show all Australia’s Test matches, one-day internationals and T20 games.
Following the conclusion of the final test over the weekend, England beat Australia 3-2 to regain the Ashes. The next series takes place in Australia in 2017-18.
The deal comes as another sting in the tail to BT Sport’s rival, Sky Sports. Since launching in 2013, BT Sport has provided huge competition for Sky across various sports, perhaps bigger than it has ever faced in the UK.
Its biggest coup comes in the form of this year’s football Champions League, securing exclusive broadcast rights from Sky and ITV which have shared the rights for a number of years.
Sky still holds a broadcast deal with the ECB until 2019, but another big challenge is expected from BT Sport for the next contract.