Ben and Laurr shared their insights on the benefits of working with influencers, how the Covid-19 pandemic has changed the industry, and how SMEs can harness the power of influencers.

Ben also discussed how data and tech is used in influencer marketing campaigns and the positive impact they can have. He also explained how brands can successfully work with creators on social media platforms.

Laurr shared her expertise on influencer strategy and activity, with particular focus on creating a community and long-term relationships. She also looked at how important product collaborations and creative freedom are in boosting brand exposure.