Social media has been on the rise over the last decade, and it’s now an essential platform for businesses to use, as it’s a quick and effective way to grow brand awareness, find your audience and create loyalty - ultimately creating more leads for your business.

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There are currently around 4.8 billion people worldwide using social media, so if you’re not taking advantage of social media and its reach you could be missing out on huge growth opportunities. Those businesses that are not embracing being online are rapidly becoming forgotten. With the huge amount of content produced daily, if you don’t stay on your consumer’s minds you could be easily replaced by your competitor who is using social media consistently. 

If you’re not already, it’s time to take advantage of social media platforms, and take your business to the next level! 

So, how can using social media can help build your brand?

Increase brand awareness

With over half of the world’s population using one or more forms of social media, platforms like Facebook, Instagram, Twitter and TikTok are a natural place to reach new and potential customers, as well as staying in the minds of existing customers. 

According to Instagram insights, 83% of users say the platform is where they discover new products and services. And a recent study by Curalate found that 76% of consumers have purchased a product they initially saw in a brand’s social media post. 

These statistics show that brand awareness on social media is possible, and it’s working. 

The ability to create real human connections is one of the key benefits of social media for business. Allowing you to introduce your followers to the people behind the brand and showcase how existing customers are using and benefiting from your products is a great way to effectively win over potential customers and stay in people’s minds. 

By showcasing the behind-the-scenes and authenticity of your brand you will build more trusting relationships with people, which will, in turn, create more awareness, drive new business, and grow loyalty. 

Want to be the first brand your consumer thinks of when they need your product or service? Social media is the way forward! 

Increase sales and website traffic 

The main effect of using social media for business is creating that awareness, but with awareness comes leads and sales. 

Social media platforms have evolved to allow pages to link to websites, and have social media shops that consumers can directly buy from without even having to leave the app. For example, TikTok shop allows people to buy the items that people are talking about or showcasing in their videos - creating easy leads for brands. 

A new social commerce report  from The Influencer Marketing Factory found that a growing number of people prefer online shopping (40%) compared to only shopping in-store (13%).

Social media now offers easy and low-commitment ways for customers to express interest and purchase from your business. 29% of participants said they purchase items on social media at least once a week while 24% purchase more than once a week. 

Even if purchases aren’t being made straight away, lead generation is huge on social media and you are likely to direct more people to your site than you would through other forms of marketing. 

Reputation management 

A huge benefit of social media is the relationships you can build with your consumers, and the access you have to communicate with them. If used correctly, you could make social media your best customer service platform. 

If someone has a problem with an order or wants information on how they can purchase, having an active social media team that can respond to enquiries and comments quickly will provide you with more positive feedback and a good reputation for service. 

As well as a great place to promote your business, social media allows news to travel quickly and spread widely, and also had the ability to create false news stories that can quickly make a dent in your reputation. 

Social media allows you to take charge of your reputation and respond in real-time to rectify mistakes and miscommunication or address situations that need your attention. 

This is a benefit that brands didn’t have the ability to do before social media. 

There are so many other ways and reasons why social media would be great for your business, including: 

  • Learn more about your customers 

  • See your competitors’ approach 

  • Target audience engagement 

  • Going viral 

  • Promotion of products/sales etc. 

  • Influencer marketing 

Always put off social media because it seems like ‘too much hard work’? - Canva Pro can help you make it easy! 

The days of switching between social media platforms are gone. Manage the scheduling and posting of your designs across your favourite social media platforms, with Content Planner.

Supercharge your social media with Canva Pro. No need to download and re-upload social media posts into your social media channels. Edit scheduled posts on the fly, with all edits seamlessly synced and updated to the Content Planner.

Sign up for your 30-day free trial for Canva pro and make social media easier for your business.