As the Beckham family make waves across a multitude of industries, experts estimate that the value of brand Beckham is now at almost £500 million.
Specialists at the London School of Marketing have compiled the data on one of the most famous families in Britain after the Royals, the Beckhams.
The study estimates that Brand Beckham generates between £30 to £40 million per year.
As Victoria’s latest collection, presented at New York Fashion Week 2015, firmly establishes her as a well respected fashion designer, it is clear brand Beckham is a lot more than a retired footballer and his family.
The experts concluded that the Beckham marketing power resides in the family’s three main corporate vehicles. Footworks, where David’s football related revenues are collated, the Beckham label, for all their endorsements, and Beckham Venture, for Victoria’s fashion business.
Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million.
This combined with their non-business assets of an estimated £190 million puts the family name at a total value of £470 million.
Interestingly, researchers found that the Beckham label is now growing in value since David gave up his professional football career.
As David and Victoria have focused more on their respective businesses both have seen increases in their profitability since 2012. In fact, the experts believe Beckham Ventures could achieve a three times multiple on turnover this year compared to last.
But it’s not just the parents who are making waves in the media. The eldest of the Beckham offspring, Brooklyn, has also caught the media’s eye, appearing on the most recent edition of Miss Vogue.
In his interview with the international magazine, Brooklyn discussed how he’s gained over four million followers on Instagram and explains to readers his top tips.
And it’s not just Brooklyn who’s making the headlines. Last year Romeo Beckham fronted the Christmas advertising campaign for fashion powerhouse Burberry who claim he helped boost their sales by 14%.
Chief Marketing Officer at the London School of Marketing, Anton Dominique, said: “The Beckham brand has been used to advertise everything from designer clothes, to satellite television and even whisky.
“What is also interesting is that the family name is almost as influential as any individual family member.
“For instance, Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry.
“Additionally the Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself.
“But it’s not just in the headlines that the Beckham name is making money. Both the opening of Victoria’s flagship clothing store in London last year and the positive response to her New York Fashion Week 2015 show prove how Victoria has shifted from 90’s pop star to established fashion designer.
“After the Royals, the Beckhams are Britain’s most recognisable family with a global pulling power which is almost second to none.”