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Developments in digital marketing have not only had a dramatic impact on how businesses and brands bring people to their website or store, but also the customer's experience when they arrive.

Ahead of her presentation on mobile shopping at the Digital Marketing Show in 2015, we asked Elizabetta Camilleri, CEO and founder of Sales Gossip, about whether or not mobile really is a 'remote control' of shopping.

Click here for more information about the Digital Marketing Show.