Founder & CEO, Rebel Lion Advertising


Matt Jones

Matt Jones is the Founder and CEO of the fast-growing JFI Group, which started with Cardiff-based Rebel Lion Advertising and is on an ambitious acquisition journey to become the largest independent agency group in the UK. He is also the founder and CEO of MESOA Skincare, premium skincare for the everyday man.

A multi award-winning entrepreneur, Matt has won several national awards for both himself and his businesses. These include the prestigious Great British Entrepreneur of the Year Award for the Creative industry in 2016, 2017 and 2018, plus industry awards issued by The Drum (Advertising Agency of the Year 2016) and the RAR Digital Awards.

Matt is passionate about breaking the stigma around men’s mental health and talks openly about his journey as an entrepreneur finding his purpose.

Regions: London, Wales, North East