By Daniel Hunter

Online cycling, running, swimming and triathlon equipment retailer Wiggle has chosen ToolsGroup’s SO99+ supply chain software for inventory optimisation and demand forecasting.

Since 1999 Wiggle has grown from a small independent bike shop in Portsmouth to an international internet specialist with an annual turnover of £140 million (as at February 2013) and 70 million shopping visits per year. Delivery on all orders in the UK and abroad is free above a minimum order amount, all UK orders are tracked and Wiggle offers to match any other retailers’ price. On bikes the company provides a 30-day ‘test ride’ with a full refund if the customer is not satisfied. Wiggle also runs a network of worldwide sporting events and sponsors the Team Wiggle Honda - Women’s Pro Cycling Team.

Mike Snell, Wiggle’s commercial director, said: “Range and availability are key to our customers, so in order to continue growing the business successfully we need the confidence to commit to increased levels of product and range. Working with ToolsGroup is enabling us to build that confidence and deliver the growth we need.”

Managing Director of ToolsGroup UK, Martin Woodward, said: “We understand that it can be a challenge to put your faith in a new business partner. Working together, we have developed with Wiggle a clear vision of where improvements can be made and we are proud to be helping them stay ahead of the pack.”