Dropping prices is making virtualisation an increasingly compelling data storage solution, it has been claimed.Steve Murphy, UK managing director of Hitachi Data Systems, says that, although virtualisation has now been around for several years, it has traditionally been the preserve of larger enterprises.Virtualisation is a method for deploying IT processing and storage resource which allows physical devices to be represented more generically as software objects."There are also an increasing number of storage vendors that create virtualisation products and service plans specifically geared toward the SMB market," Steve Murphy, UK managing director of Hitachi Data Systems, said."While most businesses are aware of their storage capacity, many do not have a full understanding of how they can best make use of the space available," he added, as he detailed the need for greater take up of small business technology advice."Aside from virtualisation and thin provisioning, implementing data storage regulations internally, such as prohibiting employees from keeping personal files (photos, documents etc) on company machines and making sure there is only one copy of each item of data (de-duplication) will help to keep storage volumes as low as possible."© Adfero Ltd