By Maximilian Clarke
Mobile devices are speeding up the evolution of the workplace, fuelling rapid growth in the Software-as-a-Service (SaaS) market, particularly in the UK, a leading digital market research firm has said.
More and more small business employees are connected via wireless or 3G enabled smartphones in an effort to boost connectivity and mobility, leading to increases in productivity, the Boston, Massachusetts-based Strategy Analytics observe in their latest report, “Why Mobile SMBs Are Opening Doors to Software-as-a-Service to Increase Productivity and Efficiency”.
According to Gina Luk, Senior Analyst of Wireless Enterprise Strategies and author of this report, “The SMB (small-medium sized business) market for mobile SaaS is already expected to reach $3 Billion in 2011 and increase to $16.6 billion in 2016, sustaining 29.5% compound annual growth (CAGR) over five years. On a regional basis, North America and Western Europe represent the greatest near-term SMB spending opportunity for mobile SaaS. SMBs in North America spend twice as much on Mobile SaaS as those in Western Europe. Smartphones and wireless devices form the basis of mobility and pave the way for mobile applications such as access to company e-mail, calendars, CRM systems and databases. Smartphones are becoming an increasingly vital part of the SMB communications infrastructure as more applications are developed that were traditionally only accessible via laptop computer (such as access to CRM systems). As SMBs continue to form mobility strategies, they will look for ways to leverage the SaaS gains that mobility provides.”
“Mobility services continue to be a viable segment for mobile operators to grow their subscriber base and revenue. Growth derives from the proliferation of personal-liable devices in business., Operators are trying to capture subscribers through corporate/employee discount programs as employers continue to support and adopt mobility, both as a means to improve employee work-life balance and a way to drive company revenues and profitability,” added Andrew Brown, Director of Wireless Enterprise Strategies at Strategy Analytics.
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