By Max Clarke

Soho Data Holdings, sister company to Vision IPTV and Playout247, today signed a £10m agreement with Xiking Culture Media in Beijing, to establish a data centre and render farm aimed at the creative video and TV industries.

The investment, witnessed by UK Deputy Prime Minister Nick Clegg and the Deputy Premier of China, Li Keqiang, will fund the development of a carrier neutral, 4000sqm high-specification data centre, designed to support the latest technology demands for the video animation, 3D TV and internet TV industries; all based in Soho - London’s media heartland.

The centre will offer a full range of data centre services, from co-location, through managed services to high-yield computational capacity, able to support state of the art rendering applications. Aside from the convenience of having a data hub close by, the centre offers highly competitive rates thanks to the shorter data circuits that the local location provides.

Soho Data Holdings already operates a small data centre, Soho Data Centre, providing in-house support to its sister businesses, Vision IPTV and Playout247.

John Mills, CEO of Soho Data Holdings said, “This investment enables us to offer an unrivalled service to London’s creative and visual effects companies, enabling them to create, store and produce digital content quickly, easily and cost effectively. It is a key part of our comprehensive, end to end platform for internet TV broadcast and kicks-off the development of our relationship with our Chinese partners.”

Xiking Culture Media already operates a TV channel in the UK, Propeller TV. Mr Ye Maoxi, President of Xiking Culture Media, commented, “This deal establishes a bridge between China and the UK for the development of exciting new business opportunities. Soho Data provides the platform to build a new generation of Chinese-British partnerships within the creative, cultural and media industries.”