By Max Clarke

Virgin Media (LSE: VMED) have announced a ‘groundbreaking partnership’ with digital music platform, Spotify.

The move will make Virgin the only media company to offer Spotify’s 13 million-odd tracks across web, mobile and digital TV devices to its 4 million fibre optic customers.

“We are delighted to have united the Virgin Media brand with the world’s best music service,” said Jon James, executive director of broadband at Virgin Media. “Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.”

Due to launch in the coming months, Virgin Media will be making Spotify available to both new and existing customers through a range of special offers. This will include both Spotify Unlimited, which will give customers unlimited access to Spotify’s full library of music, ad-free, on their computers, and Spotify Premium, which adds the ability to enjoy the complete Spotify library on the move through mobile devices. Customers choosing Spotify through Virgin Media will also benefit from exclusive features and content, as well as be eligible for special promotions.

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