Small businesses are finding it increasingly difficult to operate successfully because of the demands of 'want it now' customers.Research carried out by YouGov found that 55 per cent of managers of small- to medium-sized businesses believe it is harder to run a good business now than three years ago.Some 35 per cent think that customers are more demanding than ever and 33 per cent consider colleagues, clients and suppliers as requiring quicker responses.The study found that small business owners and managers are rising to the challenge by investing in mobile technology, in order to make the most of time previously wasted through travel.Some 52 per cent of small company managers have made mobile devices available to employees, with 83 per cent reporting an improvement in response efficiency.Derek Williamson from T-Mobile, which commissioned the research, said that the growing 'want it now' culture is forcing businesses to change the way they operate."The ability to fulfil orders and respond to customers as quickly as possible is of paramount importance, which is why SMEs are starting to recognise that mobile technology can have a significant impact on their bottom line," he said.A recent report from Eclipse Internet highlighted the need for small businesses to take advantage of remote working practices to boost efficiency and returns.© Adfero Ltd