By Max Clarke

SEO specialist company, Bite Digital, have teamed up with the national union of students (NUS) to create an iPhone app helping students access discounts.

Currently students are eligible for discounts from partner brands at over 120 retailers, including; Superdrug, JJB, Amazon, Pizza Express, Odeon and New Look.

"A mobile app version of this popular discount scheme is an ideal way to help to build and maintain a relationship with students and encourage more people to take advantage of the excellent discounts on offer, while on the go,” commented Head of Mobile at Bite Digital, Lee Holdsworth.

The app amassed some 22,000 downloads in its debut weekend, positioning it in the top 50 downloads on Apple’s app store, and will provide the Manchester based small business with valuable brand awareness.

NUS Extra works with some fantastic national brands,” said NUS Commercial Development head Sharon Leeson. “The App offers these partners an additional attractive marketing channel in addition to the online, email social media and POS services already in place, to effectively drive brand engagement, and usage of their particular discount.”