By Maximilian Clarke
ReachLocal, Inc. (NASDAQ: RLOC), a leader in local online marketing solutions for small- and medium-sized enterprises (SMEs), announced today its expansion into Amsterdam, Netherlands, as the Company’s newest direct local sales office as well as its European headquarters.
With over 800 Internet Marketing Consultants serving over 18,000 advertisers in North America, Australia and Europe, ReachLocal looks to offer businesses in the Netherlands products and services that are developed specifically for the needs and budgets of local businesses, while optimising and tracking the return on investment of each campaign.
Designed to deliver calls rather than clicks, ReachSearch distributes local advertisers' marketing messages through ads across search engines including Google and Yahoo. ReachDisplay™ allows local businesses to reach customers through display advertising on numerous major online publishers, including Facebook. The marketing consultants, backed by a team of ReachLocal Internet advertising experts, support businesses through every step of a campaign.
“The Netherlands ranks as one of the highest digitally connected countries in the world yet the complexity of online advertising has been a barrier for local businesses. We are excited to bring marketing solutions to help SMBs drive business through their online efforts through our first Dutch office in Amsterdam,” said John Mazur, CEO of ReachLocal Europe.
“Further, the launch of a European Headquarters and service centre in Amsterdam is a big milestone in our expansion plans for Europe and is in line with our strategy to scale ReachLocal’s international operations.”
The office opening comes seven months after the company signed a first-of-its-kind global agreement with Google intended to accelerate the delivery of Google’s AdWords™ advertising program to local businesses internationally. Furthermore, ReachLocal was recently named a Google AdWords™ Premier SME Partner, which means the company meets Google’s highest standards of excellence, which include in-depth AdWords expertise, full-service campaign management capabilities, one-on-one customer support, and extensive Google product and account management training.
“There is a significant market opportunity in the Netherlands as SMEs look for new and innovative ways to reach customers through the Internet,” said Dirk Bavelaar, country director for Amsterdam, ReachLocal. “The Internet is becoming increasingly fragmented, making it more difficult for local businesses to get in front of the right consumers. ReachLocal is here to educate SMEs and help them seamlessly transition from offline to online marketing.”
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