By Max Clarke
Twelve UK celebrities have come together to offer discounts and deals to their fans in a new development of one of the most fascinating business phenomena of the last two years.
Goodypass.com, founded by TV presenter Kate Garraway, is inspired by successful “daily deals” sites like “Groupon” and “Livingsocial” but with the added power of celebrities.
This will enable the site to create an offline and online buzz, and bring its message to the British public through magazines, TV and social media. The site offers everyone the chance to sign up FREE and receive 50-70% discounts on local salons, restaurants, days out etc. and national offers.
Launched in beta stage last November the site has already featured over 100 deals from local businesses in cities all around the UK and from national brands such as Tesco, Fitness First and Lastminute.com. It has already saved its members thousands of pounds and its membership and revenues are currently growing by 100% a month. The site is now launching with a total of 12 celebrities, building up its national and local sales teams and greatly increasing its marketing spend.
Among the 12 celebrities will joining Kate Garraway will be: Loose Women star Lynda Bellingham, Celebrity Chef Aldo Zilli, England Rugby player James Haskell, and Capital Radio’s DJ Dave Berry.
Kate Garraway said, “I’ve always felt I was lucky to be offered discounts just because I’m on the TV. With goodypass.com celebrities can use their power and influence to secure great deals for everyone. Whether it’s 70% off your local hairdressers or a less than half-price holiday goodypass.com is the place to come to for great discounts and bargains.”
She continued, “We work closely with local businesses to make sure the deals work for them, allowing them to set a cap for how many deals they want to sell and to make sure the description of what people are getting is absolutely accurate. I would love any local business that wants to take part to contact me via the site”.
Groupon has been called the fastest growing company in the history of the world by Forbes magazine and turned down a bid from Google for a rumoured $6 billion. Livingsocial recently received an investment of $185 million from Amazon.com.
Kate added, “We received seed investment from Kite Ventures and are currently raising more investment to finance our expansion plans. It’s tough work setting up a start-up business and its very different from presenting live TV but I love every minute of it.”