By Claire West

Spotify, The Walt Disney Company and Microsoft will join dozens of international creative businesses to debate how to foster success and secure creative rights at the first Creativity and Business International Network (c&binet) this October.
The ambition for this inaugural event is to secure continued growth for the creative industries and provide the best possible environment to nurture the next generation of creative entrepreneurs. C&binet has been created by the UK Government to help business solve problems through international dialogue about the creative economy.

Reflecting the international significance of this successful economic sector, representatives from foreign governments are invited to join leading figures from the world’s most influential creative companies to build consensus on cross-border issues.

Culture Secretary Ben Bradshaw said:

“Britain is known across the world for the strength of its creative industries and the wealth of talent we possess. We want to make sure this success continues but to ensure sustained growth we need international co-operation. We also need to make sure the next generation of talent has access to the finance, support and new business models they need.

“I hope this year’s c&binet event will be informative and inspirational, with lively debates and frank discussions, fostering new relationships across both the creative and financial worlds.”

Business Secretary Lord Mandelson is the latest keynote speaker to be confirmed, alongside Jean-Bernard Lévy (Chairman and CEO of Vivendi) and Elio Leoni-Sceti (CEO of EMI Music.)

Lord Mandelson said:

"The digital economy has tremendous potential for the creation of new jobs and new growth. We need to ensure that the conditions are in place to enable the knowledge-based and creative industries to thrive as we emerge from the current downturn. We also need to nurture the considerable talent that exists in the UK and ensure the workforce has the skills to compete on a global scale.

"It’s important that the creative industries work together and across other sectors to address the challenges and opportunities they face. C&binet can help to build these links and I look forward to speaking at its main forum."

The agenda for the three day event, shaped by c&binet’s ambassadors- business leaders from across the creative sectors, will focus on four main themes:

* Access to finance for creative industries
What do creative businesses need to do to attract investment and demonstrate reliability of future cash flow? How do you tackle the lack of understanding between investors and creative companies?

* New business models for online content
How can a viable business be made out of online content without relying on advertising?

* Developing Talent
What can be done to create opportunities for the next generation of creative talent? How can creative businesses make sure tomorrow’s employees have the right skills to thrive?

* Securing creative rights
How best to ensure that those who generate and fund creative product are able to secure its value? Both regulatory and non-regulatory methods will be examined.

These themes will be explored in discussion sessions and fringe events which will be structured to secure real decisions on what action Governments and businesses should take to maximise the opportunities and address the challenges facing the sector. The following participants are signed up to lead the debate:

Main sessions:

Scale, Risk & Investment: How do we build Business Capacity
The opening address will be made by Patrick McKenna, CEO, Ingenious Media with a panel event including Lorna Tilbian, executive director, Numis Corporation and Julie Meyer, CEO, Ariadne Capital and founder, First Tuesday.

Free: Beat It or Join It?
Moderated by Robert Andrews (editor, Paid Content UK), this event will include Paul Brown (UK Managing Director of Spotify) and Stephen Moore, (Executive Vice President, The Walt Disney Company, EMEA) discussing what role new formats and technologies can play.

Creating Opportunity
Martin Bright, political journalist and chairman of New Deal of the Mind will moderate a discussion with Jana Bennett (Director, BBC Vision), Rory Sutherland (Chairman, IPA) and Boko Inyundo (global sector manager, Linklaters and trustee, The Africa Centre).

Creative Infrastructure
David Rowan (editor, Wired UK) will moderate a session looking at the enabling technologies that will reshape the creative economy in the next 10 years. Panellists will include Ashley Highfield, (Managing Director — consumer & online, Microsoft UK) and Phil Smith, (UK MD Cisco Systems).

Advertising
Looking at what technologies, tools and techniques can maximise ad-revenue this session will include panellists Laurence Green, (Chairman, Fallon London) and Spencer Hyman, media and internet entrepreneur.

A series of fringe events will complement the keynote addresses and main panel discussions. These will include:

-Showcase curated by David Rowan (editor of Wired UK) of the top twenty ideas, people, trends and technologies that will drive the creative industries in the next twelve months.

-Brands & Content led by Jeremy Paterson (managing director, Frukt Music) looking at the best models for IP owners to extend their ideas in to new mediums.

-Newspapers led by Philipp Nattermann, (head of media, McKinsey) looking at the right way forward for news organisations.

-Kids led by Jocelyn Stevenson, (creative director, TT Animation) will be looking at what can be learnt from creative businesses who design for children.

-Persuasion led by Rory Sutherland (vice chairman and creative director, Ogilvy) highlighting the huge cultural influence of the creative industries.

-Valuing Talent looking at how we can build better markets to value creative talent and how revenues from new income streams should be shared through the creative industry production campaign.

-Management looking at what creative business leaders’ can learn from each other and from other sectors to equip management in the creative industries for success.

Additional speakers and events are being finalised. The agenda will be published shortly at http://www.cabinetforum.org