By Max Clarke

The world’s largest event showcasing new developments in the multi-billion dollar computer games industry opened today.

This year’s Electronic Entertainment Expo, or E3, is being held in the Los Angeles Convention Center, and attracts upwards of 70,000 individuals involved in the computer games industry.

Of particular note on the event’s opening day was the announcement that Microsoft were to target so called ‘core gamers’- males aged in their teens to mid thirties- with their ‘kinect’ motion sensing controller.

Sales of the device had previously focused on families and non-core gamers in an attempt to overtake the market created by Nintendo and their accessible Wii games.

Microsoft’s kinect, while popular, had limited appeal to its key demographic. That is, at least, until now, when the software giant unveiled Halo 4 and Gears of War 3 with new ‘kinect’ capabilities in a direct attempt to further push the device towards what remains Xbox’s largest market.

Also unveiled at E3 were lengthened trailers for the much anticipated Modern Warfare 3, as well as a sneak peek of a new Top Gun game.

The Expo runs until Thursday 9th June.


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