By Claire West

GRITIT, the UK’s leading winter risk management company, has been ranked 97th in the prestigious Sunday Times Virgin Fast Track 100.

The ranking represents the second successive year the business has made it onto the list of Britain’s fastest-growing private companies.

Founded in 2004, GRITIT was the first business in the UK to focus exclusively on winter gritting and maintenance services and has developed a reputation as an innovator and market leader. Today, it provides protection for customers — across the private and public sectors — against the financial and physical risks of adverse weather. At all times, GRITIT’s focus is upon urging businesses and government to consider the loss of earnings and reputation linked to being ill-prepared for freezing weather.

Commenting on the Fast Track ranking, newly appointed managing director, Nikki Singh-Barmi, said: “GRITIT has recently seen a spate of award nominations and wins, but the Sunday Times ranking is one we are particularly proud of — especially given it is for the second successive year.

“Since the 2011 ranking, the business has increased sales by 51 per cent, and we continue to grow — all down to the hard work and dedication of the team. We are immensely proud of our staff and their unfailing commitment to deliver real excellence.

“There is no doubting we operate in a very niche sector, but it is one that is being considered with greater importance year-on-year, as organisations place increasing focus on the need to mitigate against the risks posed by severe weather. More than ever before, Britain realises that it has to ‘keep moving’ during difficult conditions.

“As we move into a period of extreme weather with freezing conditions and snow forecast, this news places even greater emphasis on the need for a service likes ours. We have spent all summer planning and getting ourselves, our equipment and — more importantly — our clients ready for what may lie ahead.”

The GRITIT service operation is fully automated and has a number of specialist systems that are integrated with each other to create a powerful operating system. The company uses a corporate weather forecasting service provided by Meteo Group that has 97+ percent accuracy in short-term forecasting.