By Maximilian Clarke

Google have today (Monday) unveiled a ‘goody basket’ of new tweaks to their increasingly popular social network.

Chief amongst these is a ‘graphic equalizer’ allowing users to finely control incoming flows of updates. Close friends’ and family’s posts can be prioritised over those of more distant acquaintances- avoiding the risk of important posts being buried. The changes can be fine tuned with an easy to use slider.

The Google bar and notifications features have also been streamlined, whilst the Google+ pages feature has been revamped. Following extensive gauging of customers’ views and opinions, Google+ has introduced a ‘Managers’ feature that lets professionals delegate as many as 50 managers to administrate pages.

But perhaps the most significant development has been an overhaul of the network’s photographic offering.

A ‘bevy’ of improvements including a ‘lightbox’ to make it easier to view photos, as well as enhanced sharing and navigation that together enhance Google+’ visual qualities.

“This design makes the photo the hero, letting the content itself shine through,” explains Bradley Horowitz Google+ Vice President. “And we’re introducing a completely new photo-tagging experience that’s both fun and fluid, and lets you quickly focus on the people in your photos.”


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