By Maximilian Clarke
The United Nations’ World Food Project have teamed up with Japanese software studio, Konami, to create an online game that can help deliver meals to hungry children.
Food Force is a social strategy game that builds on the successes of the first instalment, released 2005, which was played by an estimated 10 million people.
“KONAMI has created a challenging game that we hope will harness the immense power of social media to raise awareness and funds for the hungry,” said Nancy Roman, Director of WFP’s Communications, Public Policy and Private Partnership Division.
Like many other popular online games, players access the game through the social networking site Facebook. They must interact with each other in order to get ahead, which they can also do by buying crops, equipment and other virtual goods.
Money spent by players goes to fund WFP school meals projects in the real world. These projects provide daily meals to 20 million children every year, helping to keep them in school while providing them with the energy they need to learn.
This is the second version of Food Force following the 2005 original, a video game which simulated an emergency operation on a fictitious island.
An instant hit, the original version of the game has so far been downloaded over 6 million times and been played by an estimated 10 million people.
“KONAMI will utilize the unique features of social games for its release of Food Force on Facebook. Through this title, we hope that people in Japan and across the globe not only strengthen their understanding of WFP’s work but also support their worldwide efforts against hunger while enjoying an accessible social game,” said Kazuhiko Uehara, Senior Vice President, Corporate Officer of KONAMI.
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