By Claire West
Epson has signed a global sponsorship agreement to become Official Office Equipment Partner to Manchester United, one of the world’s most famous football clubs.
The agreement, which starts immediately, sees Epson, one of the leading manufacturers of printers, projectors and scanners worldwide, supply Manchester United with its equipment throughout Old Trafford. The deal will see Epson align its brand with the world-class club and raise its profile in Europe and globally where the club is followed.
The partnership was launched at Old Trafford on Saturday, ahead of Saturday’s game against Blackburn Rovers, with manager Sir Alex Ferguson, chief executive David Gill and the entire first team squad in attendance.
Speaking at the launch event Epson’s Global President, Mr Minoru Usui, said: “The partnership with Manchester United aligns Epson with an exciting and globally recognised brand, bringing us closer to our customers worldwide. Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standards. Our vision to excite and inspire customers is represented by Manchester United’s success on the pitch and the unique printer and projector technologies for which Epson is renowned.”
Epson expects the agreement to allow the brand to get closer to its customers and their passions. Epson believes in giving something back to the communities in which it operates and there are strong synergies with Manchester United, who also has a strong community spirit and is well-known for its local community programmes.
Manchester United’s chief executive David Gill said: “We are obviously delighted to have Epson as one of our commercial partners with immediate effect and are looking forward to developing an exciting communications programme that helps us both achieve our business goals. Epson is a superb global brand, that sits perfectly alongside our existing partners.”
The agreement will be announced to fans at half time during the game against Blackburn Rovers on Saturday 27 November.