By Daniel Hunter

EE, the UK’s most advanced digital communications company, unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services, designed for 21st century consumers and businesses alike.

The UK’s first 4G mobile service will launch on Tuesday October 30th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.

EE will also launch its new fixed-line Fibre service for the home and offices, with speeds typically ten times faster than today’s standard broadband plans.

The delivery of increased speeds and connectivity has inspired the development of EE’s first next-generation digital services, such as EE Film and EE’s new device and digital content replacement services.

Olaf Swantee, CEO of EE, said: “We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and Fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support.

“Our new plans have been developed to offer our customers everything they have been asking for — superfast performance, choice and value — as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.”

The launch of the EE brand will be backed by a multi-million pound marketing campaign across TV, print and digital media channels.

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