By Ben Simmons

Fiberlink, providers of software-as-a-service solutions for secure mobile device and application management, today announced the expansion of its MaaS360 platform to include enterprise support for the Amazon Kindle Fire.

Powered by the Android operating system, Kindle Fire devices are finding their way into the workplace with employees accessing work e-mail through corporate wireless networks. MaaS360 now enables organisations to confidently adopt personally owned Kindle Fire tablets knowing that sensitive data and network access can be secured.

According to Amazon, “Kindle Fire is the number #1 bestselling most gifted and most wished for product across the millions of items available since its introduction 17 weeks ago.” Amazon reports that its Kindle products are up 177 percent in sales, with the Fire leading the pack.

As employees bring the Kindle Fire into the workplace, IT managers now need to be prepared with a solution to manage and secure these devices. In a recent survey conducted by Fiberlink of more than 300 IT professionals, 46 percent were already using a single tablet for both business and personal use. In the same survey, 38 percent were likely or highly likely to buy a Kindle Fire. MaaS360 provides the leading device management solution for the Kindle Fire, enabling enterprises to safely allow the units to access business data.

“Mobile device management solutions that do not support the Kindle Fire are limiting an organisations ability to embrace a true bring your own device strategy that provides choice,” said Brian Christini, senior product manager at Fiberlink. “MaaS360 provides the critical capabilities necessary for IT to say ‘yes’ to employees with the confidence to enforce security policies and manage corporate applications and data on the Kindle Fire.”

Delivered as a cloud-based service, MaaS360 is the only solution that provides a single console for managing all enterprise mobile devices, including iPhones and iPads to Android and Windows Phone 7 devices as well as laptops.

MaaS360’s Kindle Fire support includes:
• Over-the-air device configuration management.
• Security policy enforcement such as passcode and device restrictions.
• Remote actions on devices, such as full and selective wipe, lock and reset passcode.
• Corporate application and document management.
• Secure e-mail with the ability to push e-mail profiles and selectively wipe corporate data while leaving personal data on the device.
• Real-time reporting for inventory, security status and more.
• Alerting and auto-quarantine of Kindle Fire devices attempting to connect to the corporate network.

The “bring your own device” movement is here to stay and enterprises need the right tools to enable employee choice, without the need for another change control or server patch. IT now needs to be able to manage at the speed of mobility and the cloud is the only way to keep pace. Since many companies are already supporting personally owned devices in their business, it is absolutely critical that safeguards are put in place for Kindle Fire tablets just like many have already done for iPads and other Android based tablets.

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