By Max Clarke
Barely three years since its release, Google’s Chrome has risen to become the UK’s second most popular web browser.
More than 1 in 5 currently surfs on Google’s minimalist, high-speed browser- 3% ahead of Firefox- the former 2nd place. An intensive advertising strategy was launched, featuring posters, billboards and- a first for Google- a national television, massively boosting product awareness.
Internet Explorer is losing its market share, though its wide lead- at more than double Chrome’s share- makes it unlikely to be overtaken in the immediate future.
Google’s share will continue to grow, particularly with the release of their chromebook browser laptops, and in light of slower speeds and secutiry breaches on its rivals.
Apple’s safari is currently in 4th place though just 9% use it.
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