By Claire West
BT Business and Google recently announced an agreement to offer digital
marketing services to small businesses. The alliance will involve BT
Business becoming a Google AdWords™ Authorised Reseller.
Small businesses can now access Google's base of millions of UK users and
receive professional, full-service AdWords account management, from account
setup and activation to ongoing campaign monitoring and optimisation,
through BT Business.
More than one million businesses already served by BT Business, including
the 350,000 members of BT Tradespace, will benefit from the agreement.
"Small businesses are looking to the internet to compete and grow in these
tough economic times," said Bill Murphy, managing director at BT Business.
"Our own research across 700,000 small business websites shows that the
majority need help to optimise search and effectively use search engine
marketing. They don't often have the skills internally to manage this and
need affordable services and support. Working with Google AdWords will
enable us to help smaller companies promote themselves and engage with
customers, partners and suppliers online as well as larger businesses."
The addition of the Google AdWords online advertising platform means BT
Business can now offer customers a complete range of digital marketing
services to help them promote their businesses effectively on the Web. From
setting up a website and managing an online marketing campaign to ensuring
they can effectively extend their business relationships through customer
management tools and business social networking profiles such as BT
Tradespace and other business applications.
Matt Brittin, Managing Director at Google UK & Ireland said: "Many
businesses already use Google AdWords to reach new customers locally,
across the UK and across the world. BT Business can now offer targeted,
accountable and cost effective AdWords advertising to more than a million
small businesses in the UK. We look forward to working with BT to help
more small businesses get the most out of the online opportunity."