By Claire West

US book retailer Barnes & Noble has announced a partnership with Sainsbury’s to bring their NOOK e-reader to over 270 Sainsbury’s stores across the UK and online.

Barnes & Noble has a 27% share of the US eBook market and sells three times as many eBooks as compared to physical books online.

The Nook will cost £159 and will go head-to-head with Amazon's Kindle Fire.

“Barnes & Noble is committed to delivering the popular NOOK reading experience to the UK, beginning this autumn,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “We’re proud to have NOOK in Sainsbury’s portfolio, and to showcase our award-winning products with one of the UK’s most trusted retailers.”

Sainsbury’s New Technology Buyer, Lindsay Evans commented: “We aim to offer our customers new and exciting products. The NOOK provides avid readers with a portable, easy way to consume literature. General merchandise represents a significant part of our business’ growth and it was critically important to us we found a device partner who understands the specific needs of our customers. The NOOK’s high quality and intuitive features make it perfect for the whole family to enjoy.”