By Claire West

Apple's CEO Tim Cook has published a letter of apology for the new Maps App which replaced their Google Maps app in the iOS6 software update.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

The App has come under heavy fire from users who discovered that some towns were missing and other landmarks were in the wrong place.

Mr Cook even went on to suggest that: "While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."