By Daniel Hunter
Apple have succeeded in luring Angela Ahrendts away from Burberry.
The fashion label's chief executive will leave the luxury goods firm next year in order to join the technology giant.
Ms Ahrendts is widely recognised as the driving force behind Burberry's rise to the most globally recognised fashion label.
She will be replaced by chief creative officer Christopher Bailey, who has been in the role for six years.
"Burberry is in brilliant shape. I am confident that Christopher, as one of this generation's greatest visionaries, will continue to lead Burberry to new heights," Ms Ahrendts said.
Christopher Bailey said he was "moved and humbled" to take on the chief executive role. He will also retain his existing chief creative officer role.
"We have a clear strategy to build on, an increasingly powerful brand and an inspiring management team," he added.
Ms Ahrendts and Mr Bailey will work together over the coming months to try to assure a smooth transition, the firm said.
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