By Max Clarke

Amazon’s tablet could shake up the burgeoning tablet market, posing a credible threat to Apple’s long-standing dominance, a J.P. Morgan analyst has said.

To date, few Android tablets have come close to rattling Apple (NASDAQ: AAPL)’s control of the tablet market. With the possible exception of Asus’ eee pad Transformer, other devices have sold poorly due in part to clunky handsets, poor distribution channels and a general lack of ‘hype’ that has come to shroud each of Apple’s releases.

But this could be about to change. Mark Moskowitz, an analyst at financial services firm, J. P. Morgan Chase (NYSE: JPM) Amazon’s brand strength- driven in part by the phenomenal success of its Kindle eReader- coupled with leaked rumours about the specifications of the device, along with its alleged rock-bottom $300 price tag, will see the retailer’s tablet rocket to the top of the Android market.

"We believe Amazon's entry into the tablet market could provide a shot in the arm to the non-Apple tablet market. As we have discussed in previous reports, entry into the tablet market by Amazon or Microsoft could make for reshaped market conditions," Moskowitz was quoted by eWeek Europe as saying.

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