By Claire West

Creative England, Ingenious Media and Pembridge announce the launch today of Collider12, an accelerator programme to support early stage businesses that are developing technologies and products to help brands engage with their
consumers.

Creative England is backing the programme with £500k in loan capital secured from the Regional Growth Fund.

The businesses will match this with £500k of equity investment raised from private sources. Pembridge will provide coaching and mentoring support to those accepted onto the programme.

Pembridge and Ingenious are both investors in the programme.

Michael Fallon, Business and Enterprise Minister said: “The Regional Growth Fund is playing a pivotal role in supporting programmes such as Collider12 to give small business the chance to exploit new opportunities in the creative and technology sectors. This will help business link with
experienced leaders to help them grow, create jobs and unlock private sector investment for the UK economy."

Patrick Bradley, CEO Ingenious Ventures said: “As a leading venture capital investor in the media space we know how difficult it is for companies starting out to attract capital and establish communication with major brands. We therefore fully support this programme, which offers mentoring support, capital and brand interaction to young companies. We look forward to meeting and working with these exciting new businesses.”

The Collider12 programme is open to applications from creative and technology companies based in England and is made possible through Regional Growth Fund (RGF) money secured by Creative England from the Department for
Business, Innovation and Skills (BIS). The aim is to take 10 early stage companies through an intense programme working with brands, coaches and mentors so they can create financial returns and jobs and contribute to sustainable growth for the UK economy.

The 10 high profile brands which will also be committing to support the Collider12 programme with unique access
for businesses to help shape their product development will be announced in November 2012.

Taylor Wessing LLP, Kingston Smith LLP and Jargon PR are advisers to the project and will be participating as mentors in law, finance and marketing during the Collider12 Programme.

To apply, businesses should visit http://collider12.com/apply and fill in an application between 11th October and 2nd November. Offers will be made to successful applicants by 14th November with the programme beginning on 7th January 2013 with the ‘Collision Phase’.