By Max Clarke
A survey has today revealed how cyberspace can be a lonely place for 40% of UK businesses — who get absolutely no visitors to their websites.
The research showed that more than a third of portals are failing abysmally to attract users from both online advertising and free listings on Google and other search engines.
The study also revealed that a staggering 91% of UK businesses are failing to do any pay-per-click (PPC) advertising on the internet.
The survey, carried out by CLICKSCENE Limited, found that of 10,000 UK registered websites tested, only 900 (9%) had embraced PPC advertising, such as Google AdWords, as a means of getting their name, website address and marketing message in front of customers searching for their product.
A staggering 40% of the sites do not get ANY visitors from either PPC or “natural” or free search engine results. It means the only people visiting these websites will be family, friends or those who know the actual website address.
CLICKSCENE has recently developed a groundbreaking system on clickscene.com that examines the content of websites and how they perform around the internet. Taking about two minutes to complete, the system suggests changes that can be made to the sites to attract extra visitors and potential customers. The service is completely free.
“The internet has been popular for more than 10 years now and individuals seem to have embraced it as an everyday part of life.” said Andrew Willis, Managing Director of the Worcestershire based company:
“But, in general, businesses haven’t quite got it yet. There were about one million new domain names registered in the UK in 2010 but if nothing changes the vast majority of those will be very lonely places indeed."
Andy, a former West Mercia police officer covering Shropshire, Herefordshire and Worcestershire, said: “Making the most of the internet as a sales channel is an excellent way to accelerate our growth out of the recession. That’s why I created the website improvement system, so that the people behind these websites can easily see what they need to do to get more sales or leads from them.”