11/09/2012

By Alexia Leachman, Personal Branding Coach at Blossoming Brands

As your personal brand becomes stronger and you become more well known in your world, then it’s likely that the team of people around you will increase. Now, I’m nowhere near my client in terms of profile, however, I still have quite a sizable team around me and it’s likely that you do too. But if you don’t, you may want to consider building a good team around you. The most successful business people all recognise that their success isn’t down to them alone, but their team, and you’re only as good as your team; if you hire the best, you’ll get the best results.

So what do I mean by “team”? Who’s in such a team? Well, your team will very much depend on the kind of life you lead. Are you a business owner or an employee? Are you in the public eye? Do you run a virtual business or agency? What line of work are you in? Your answers to these questions will determine the nature of your team.

For example, it’s likely that you’ll need people to handle elements of your personal and professional life where you feel they are better placed to do those tasks than you. For me, this might include things like my accounts and finances, my personal and business administration, event organisation, design work, web development, the list goes on. I’m good at what I do and I’d rather spend more time doing what I’m good at and what I enjoy than struggling with the stuff I don’t like doing. And then there's the stuff that I do badly, or simply that I can’t do. By freeing up my time and head space, it means I can focus more on becoming better at what I do. But, how about those people who help you to be even better in terms of performance and presence. This list might include a coach, a mentor, a stylist and personal trainer.

Now I’m happy to admit, that we don’t all need the kind of army that a celebrity might need such as stylists, publicists, hair dressers, make-up artist etc. However, no matter who you identify as being your team, when it comes to identifying who is required for your team, it’s also important to understand how best to manage them in order to get the best out of them. But before we explore how best to do this, let’s first take a peek at who might feature on your team. As you become more successful on your chosen path, the need to outsource elements of your personal brand increases. So which elements am I talking about, and who might you get on board to help you?

Read next article: Who’s on your team?


Alexia Leachman is a Personal Brand Coach and Head Trash Liberator at Blossoming Brands. She helps entrepreneurs find their mojo by helping them to clear their head trash, tell their story, raise their profile, build their digital presence and manage their reputation. She is also the contributor of a chapter on Online Reputation for an up and coming book on Internet Marketing due out in November 2012. You can find out more at www.blossomingbrands.com, www.headtrash.co.uk. And you can follow her on Twitter at @AlexiaL