By Marcus Leach

Yell have announced an increase in their share prices after revealing a new deal that will see them work alongside Microsoft to target small and medium businesses.

Shares jumped 13% following the announcement that will see the Reading-based firm offer "search, mobile and local advertising solutions" to clients throughout the UK and US, as well as Spain and Latin America.

"Yell Group has one of the largest dedicated sales forces partnering with small and medium sized businesses and provides customers with valuable, locally focused internet directories that see over 50 million unique visitors per month," said Thomas Hansen, Microsoft's head of small and medium businesses.

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