28/10/2010

By David White, Managing Director, Weboptimiser

According to Dave McDowell, Yahoo Mail senior product manager "people spend more than 30 Billion minutes a month of Yahoo Mail". I find it incredible that it has taken all this time for Yahoo to get around to revamp its email systems. With 279 million users, it is about time is it not.

Whilst it looks like someone has been asleep at the wheel, amazingly they are also planning to make their system more compatible with social media.
Bring it on!

This will mean that their users will soon be able to post updates to Facebook and Twitter without ever leaving Yahoo mail. Who'd have thought.

So the good news is that Yahoo are telling us it will be twice as fast as Google’s Gmail and Microsoft’s Hotmail.

For a while at least I'd suggest. But if they take another five years before they look at it again, that would be a problem!

Being able to view photos and videos from Flickr, Picasa and YouTube is helpful.

According to industry analyst Greg Sterling, of Sterling Market Intelligence, he said "The challenge for them is to make having a Yahoo Mail address cool." He continued by telling us: "I think if Yahoo Mail performs well, they will win people over".

Let’s hope so, this could very well be Yahoo’s last chance as it seems they are late to the races again.

I know 279m is a lot and users I just hope that they stay loyal for Yahoo’s sake. These changes can only be for the better and I welcome them.

Watch a video of David White talking about Yahoo Overhauling its email service for the first time in five years.

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