By Jonathan Davies

British workers dress smarter to avoid being judged by colleague, new research released today (Monday) suggests.

The research, commissioned by the Business is GREAT campaign, showed that 44% of workers have admitted to judging their colleagues' professional performance by the way they dress.

Ripped jeans were the worst offenders, joined by branded t-shirts and short skirts.

Welsh workers are most likely to judge others' outfit, with 50% of workers admitting they judge colleagues' performance based on appearance. At the other end of the scale, workers in the East Midlands are most relaxed (37.7%).

When asked which business leader was best dressed Lord Alan Sugar came top of the list followed by Richard Branson, Kelly Hoppen, and Peter Jones. It seems Britain is a nation of traditionalists with over two thirds of workers (75%) wearing a suit, uniform or smart-casual attire to work with only one in ten of us feeling comfortable enough to wear what we feel like to work.

Geoff Quinn, Managing Director of TM Lewin, expert Jermyn Street shirtmaker, said:

“The results of this research show we want our work clothes to demonstrate our work ethic. 32% of those surveyed said they ‘dressed to impress’, choosing their business wardrobe to reflect their professional and hardworking nature

“British fashion is coveted across the globe, and this is something which we have experienced first-hand. Thanks to support from UK Trade & Investment, TM Lewin has been able to expand into international markets, opening more than 58 stores worldwide. I encourage any brand looking to expand their business to go www.greatbusiness.gov.uk/ukti/ and see how they can start their export journey today.”

Do you judge your colleagues' outfit? Or do you dress smarter to avoid judgement? You can email your reactions to editor@freshbusinessthinking.com

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