14/10/2011

By Alexia Leachman, Personal Branding Coach at Blossoming Brands

As a business leader, the impact of your personal brand on the business cannot be underestimated. For entrepreneurs and business leaders, we can often attribute much of your success to the fact that it’s you doing what you’re doing and not someone else.

You are the deciding factor that will determine how successful the task you’ve been set will be done. Sure, someone else will be able to do what you’re doing, but they’ll do it differently. Every time you approach a task, you will be bringing a unique set of perspectives, skills and experiences to that task, and as a result you will go about achieving it “your way” and in your style.

The result is likely to differ quite significantly to how someone else might have done it. Thinking back to Apple and Steve Jobs, someone else may have stepped in when Apple was struggling to turn itself around. And, they may well have successfully turned the business around. Who knows, today we might be reading about a successful tech company called Apple, but we might not be reading about the most valuable lifestyle company on the planet that has branched out into music and books, as well as pioneering life-changing and market-changing products. And we might not be reading about it while clutching our iPhones and iPads.

In business, it’s easy to argue that there is a process that can be followed to succeed, or better still, if you don’t follow certain steps, then success may elude you. But the deciding factor as to what success finally looks like will be down the person or team driving the business. It’s their passion, commitment, insight and determination that will ultimately set the company apart.

Just think of Dragon’s Den. How many times have we heard the dragons say that it’s the person that they are investing in? Similarly, how many times have we seen potentially good businesses and where the entrepreneur failed to create the right impression to secure funding? Those people that have what it takes, whatever that is, are the people that others will back or buy into. So whether it’s an entrepreneur seeking funding, or a business leader seeking to lead their employees to follow their vision, your ability to influence others to buy into you will be at the heart of your success.

If you succeed in this, you have a strong personal brand that is clear and consistent in what it stands for. People know where they stand with you and what you’re setting out to achieve. They believe you and can see your passion. And if you’re vision is compelling enough, they might just get behind you and help you to achieve it.

So, do you know what it is about you that helps set you apart? And do you know what it is about you that contributes to the success of your business?


Read the next article: How Your Personal Brand Informs Your Business Brand.


Alexia Leachman is a Personal Brand Coach and Head Trash Liberator at Blossoming Brands. She helps entrepreneurs find their mojo by helping them to tell their story, raise their profile, build their digital presence and manage their reputation. You can find out more at www.blossomingbrands.com; www.headtrash.co.uk And you can follow her on Twitter at @AlexiaL and @BBrands


Join us on
Follow @freshbusiness