Small or medium-sized enterprises (SMEs) are always looking for ways in which to balance growth against the bottom line. When everything is at stake, making the most of the people, resources, and money that you have available is a key strategy for ensuring success. Usually, this boils down to finding ways to help your workforce work both smarter and faster, without overworking them or degrading their decision-making abilities.
Easier said than done, you might think. Yet, there are a few small things that can be done that can make a massive impact, and one of them is application integration. The app integration process essentially ties organisational communications into the core business processes, weaving call record data, customer account information, and activity trends into reports that release their true productivity and analytic potential.
The outcomes of app integration are valuable as they can help SMEs gain breathing room and focus fully on productivity. Here are three key benefits that app integration drives:
- A more productive workforce
- A more effective hiring process
- Happier - and more satisfied - customers
Finding ways to work more efficiently is a priority for all businesses, but for the SME, integrating applications is one simple but important way that the squeeze on resources can be reduced without negatively impacting on employees. It’s a long-term strategy that sets companies up for the future, ensuring happier clients, first-class employees and strong business growth.
By Adrian Hipkiss, ShoreTel