By Paul Rowlett, EverythingBranded.
I think most business leaders would agree that we're currently facing the most challenging trading period in a generation. Consumers are in lockdown and, with mass layoffs and furloughing of staff happening across the country, many people simply aren't in a position to make purchases at the moment. And, when you consider all the staff shortages and wider economic turbulence putting even more strain on businesses, it’s little wonder that so many companies are struggling to stay afloat.But, as with every crisis, there's a window of opportunity for brands who can adapt quickly. I think that this is a chance for brands to start connecting with customers on a more personal level by focussing on positive marketing. In this post, I'll explain how brands can use this to their advantage, and share some tips I've picked up when using this approach to help promote my own company.